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Can a commercial be too sexy for it's own good? Options · View
Posted: Thursday, November 03, 2011 10:43:40 AM

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Ask Axe, makers of deodorant and body sprays for horny teen boys.

Unilever accompanied roughly 100 males (identical studies were later carried out across other European countries, North America, and Latin America) ages 15 to 50 to the pubs until three or four in the morning and (soberly, while secretly taking copious notes) watched them in action. After poring over their pages and pages of notes, via a process known in the industry as "segmentation," the Unilever team isolated six psychological profiles of the male animal -- and the potential Axe user: the Predator, the Natural Talent, the Marriage-Material Guy, Always the Friend, the Insecure Novice, and the Enthusiastic Novice.

Ultimately, they decided the most obvious choice would be the Insecure Novice, followed by the Enthusiastic Novice, followed by the Natural Talent. Why? Well, the first two segments, the marketers reasoned, with their lack of self-esteem and experience, could be easily persuaded that Axe would be the key to enhanced success with women -- they would spray it on to ramp up their self-confidence. The Natural Talent guys could probably be convinced to use Axe as a finishing touch before going out for a night on the town...

However, the brand's early success soon began to backfire. The problem was, the ads had worked too well in persuading the Insecure Novices and Enthusiastic Novices to buy the product. Geeks and dorks everywhere were now buying Axe by the caseload, and it was hurting the brand's image. Eventually (in the United States, at least), to most high-school and college-age males, Axe had essentially become the brand for pathetic losers and, not surprisingly, sales took a huge hit.

Then Axe faced another big problem. Insecure high-school students had been so convincingly persuaded that Axe would make them sexually appealing that they began completely dousing themselves in it.
According to CBC News, "Some boys have been dousing themselves in Axe, apparently believing commercials that show a young man applying the deodorant and being immediately hit on by beautiful women." It got to the point where the students were reeking so heavily of it that it was becoming a distraction at school. So much so that in Minnesota, school- district officials attempted to ban it, claiming that "the man spray has been abused, and the aerosol stench is a hazard for students and faculty."


Gotta love the power of advertising. Air some commercials of an otherwise loser getting gang-banged by the entire cheerleader squad because of a brand of deodorant, and pretty sure Jimmy Wallflower is robbing mom's purse in order to get himself "some of that action".
Posted: Thursday, November 03, 2011 7:42:06 PM

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Probably. So sexy that you don't remember the advertised product just the scene. There are TV commercials that I remember everything except for what they advertised.

My first story for Lush is posted, The Goodbye Fuck.
Posted: Thursday, November 03, 2011 8:15:02 PM

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That's funny! Just goes to show you how the law of Unintended Consequences works. FWIW, advertisers have been trying to dissect the human psyche for decades. Just take a peek at Superbowl commercials through the ages. Hell, the entire Lingerie Football League got started as a series of Superbowl commercials - for one of the beer companies, I think, but I'm not entirely sure. Could've been Victoria's Secret for all I know.
Posted: Thursday, November 03, 2011 9:43:44 PM

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Joined: 12/1/2006
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Okay....... So here's the commercial.......

We open on a beautiful girl being made love to inside the new Toyota Gladiator...

We don't see the Man, instead, we focus on the Girl's face as she pants and moans...

As the windows steam up, we see the Man's hands remove the Girl's panties and slide them down her legs... We close up on the Girl's moaning mouth....

The Man's hand opens the glove box and thrusts her panties inside as he closes the lid.....

We again focus on the Girl's face as she comes.....

Cut To/

Guy driving his new Toyota Gladiator off the lot.... He's pleased with his purchase..... His Girlfriend is in the passenger seat....

The Girlfriend opens the glove box and discovers a pair of ruined panties which she dangles on her fingers (puzzled????) in front of her guy....

She looks shocked...

The Guy just looks pleased.....

Voice Over:

"The Toyota Gladiator...... Drive The Dream......................."

xx SF

Posted: Thursday, November 03, 2011 11:23:08 PM

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Joined: 10/2/2011
Posts: 7
iv'e never thought about an add being too sexy but there are some really good ones over the years
Posted: Friday, November 04, 2011 12:13:02 AM

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Joined: 12/1/2006
Posts: 917,264

Some adds are just scandalous.
Posted: Friday, November 04, 2011 6:54:16 PM

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There's a sucker born every minute... and two to take him.

PT Barnum
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